Authenticity of LUGZ
- Style is built from the ground up. Our footwear is the foundation.
- Timeless style is the core of our authentic expression in everything we do at Lugz.
- Trends come and go, but we keep our strong focus on design, materials, and classic styles designed to stand the test of time.
- We give back to the community, not to brag about it, but because it’s the right thing to do.
Reliability of LUGZ
- We celebrate 30 years of heritage with you. We’ve been there at different stages of your life, from purchasing your first Lugz boots, to accompanying you during everyday activities.
- We nurture long-term relationships and provide the kind of service and product you’d love to come back to.
Customer service at LUGZ
- Driven by a passion for footwear and a desire to meet your needs.
- We are here to help. We have a team of specialists who can assist you with anything you need.
- We care about your experience with Lugz and want to ensure a smooth and successful shopping experience, where shoes are more than just shoes.
LUGZ Through the Years
Lugz Breaks Out
Lugz introduced itself to the hip hop community in time for Christmas 1993. The ad which appeared in Source Magazine featured the first two boots from Lugz and launched the brand.
GREEN EYED BANDIT
Green Eyed Bandit Everywhere you looked, the Green Eyed Bandit could be found. Lugz went right to the streets, putting a floating Erick Sermon head in major markets across the country. Some posters stayed up for over a year as a weathered Sermon looked out over the streets of cities like New York and Chicago.
OUR MASH PIT REGULAR – LOU
Lou – shows off his Lugz Gear in ads for Spin Magazine.
Erick Sermon…. continued Erick Sermon sported a new outfit and represented Lugz in ads that appeared in the Source Magazine.
ERICK SERMON CHILLS IN BROOKLYN
By Fall 1994, Sermon appeared in magazine ads. By then, Lugz had grown beyond our two original boots and we needed to show everyone our fresh styles. Shot on the streets of Brooklyn, the ‘Green Eyed Bandit’ represented Lugz boots and jeans and gave tremendous credibility to the new urban brand.
SUPERSIZE LUGZ WITH KEITH AND REDMAN
Redman and Keith Murrary look down on the crowds from high above the street at 149th and 3rd avenue in the Bronx.
KEITH MURRAY AND REDMAN
Keith Murray and Redman present Holiday Dressing Keith and Redman represent the holiday selection of Lugz boots and apparel.
SOME PLACE IN NJ
Members of the Def Squad, Redman and Keith Murray stepped forward to present the Fall 95 Lugz collection.
SPRINGTIME WITH ERICK SERMON AND KEITH MURRAY
For Spring ’95, Erick brought Keith Murray into the picture, literally. Although it was a spring ad, it was shot on the streets of New York on one of the coldest days in December. Erick and Keith were great – they just kept working it.
AZ BOOT CAMPAIGN
Hip Hop Artist AZ, representing Queens to the fullest, poses for Lugz with his fly leather jacket, accessorized with his Lugz boots.
KID CAPRI WITH I.G. AND HAZADUS
T’S THE KIIIIIIIIIIID CAPRI! DJ extraordinaire Kid Capri joins the Lugz family in his first print ad for us. He sports our athletic line, along with I.G. Off and Hazadus at one of the elite health clubs in New York City.
D’ANGELO WORKING BOOTS
D’Angelo with the Dirty Souls – Boots D’Angelo and the Dirty Souls returned to a local New York City “loft” to help promote our line of Lugz Boots.
D’ANGELO WORKING ATHLETICS
D’Angelo with the Dirty Souls – Athletic Shoes R&B Crooner D’Angelo working his magic at one of the great jazz clubs in New York City. He was accompanied by the Dirty Souls – his own group he was trying to launch. This print campaign played a major role for Lugz. Not only was D’Angelo the first artist Lugz worked with outside of the “Def Squad” Camp, he was the first artist featured wearing the athletic line.
INTRODUCING THE CARBINE
Lugz Athletic Shoe – The Carbine Lugz launches its first athletic shoe, called The Carbine. This particular high top athletic shoe featured a very unique “clear” outsole. We also released the same shoe with more traditional gum outsoles. This was the introduction of Lugz Athletics.
Lugz MMA – Rampage Print Ad – Spring 2009
Lugz MMA – Lyoto
Lugz MMA – Lyoto Print Ad – Spring 2009
INTRODUCING THE STRIDER
Lugz introducers the Strider Collection in the Spring
UFC CHAMP: STRIDER CREPE | ROLLER DELUXE | BRIGADE
Featuring UFC Heavyweight Champion Cain Velasquez and some of his footwear favorites: The Strider Crepe, Roller Deluxe, and Brigade.
CAIN VELASQUEZ: SUEDE STRIDER
Cain Velasquez and the Lugz Suede Strider.
TEAM LUGZ: KOS DAVIS CAIN
Take Phil Davis’ Lugz Striders and he may take you in the cage.
PHIL DAVIS: STRIDER
Take Phil Davis’ Lugz Striders and he may take you in the cage.
CAIN VELASQUEZ: BROADWAY SR
Lugz Broadway SR – Boots tough enough for Cain Velasquez.
TEAM LUGZ: PATHWAY X DRIFTER 6″
Whatever street, ally, or corner you call your own – TEAM LUGZ is there. Cain Velasquez – Pathways Josh Koscheck – Drifter 6″
Fall 2012 Print Ad Is this what Josh Koscheck calls “Positive Therapy”? Team Lugz has his back – Cain Velasquez – Swagger SR Josh Koscheck – Allertons Phil Davis – Drifter 6″ LUGZ – BUILT FOR THE STREETS
BRINGING THE SUMMER HEAT
The summer heat is on! Cool off in Canvas with the Lugz Ease or the Roller Lo.
SPRING IN YOUR STEP
Lugz wants to put a little Spring into your step. Take a step into Canvas – in the Lugz Trooper or Roller Lo.
INTRODUCING THE BRIGADE FOLD
Want to keep your feet feeling great all day as well as looking good? Then check out this versatile top-of-the-line boot – the Brigade Fold.
Lugz is built for the streets – and Team Lugz wants you to know it! Cain Velasquez walks his street in the Swagger SR; Josh Koscheck in the Allertons; and Phil Davis in the Drifter 6″ boot.
CAIN VELASQUEZ – 20TH ANNIVERSARY
Cain Velasquez represents Lugz in this ad paying tribute to Lugz 20th Anniversary. Introducing the Howitzer and Empire
10th Anniversary Birdman Collection
BUILT FOR THE STREETS
Built for the Streets Introducing the Empire
ENTER THE NEW AGE
Enter the New Age Introducing the Howitzer and Empire
Lugz presents the Brigade Hi … RUGGED ESSENTIALS FOR ALL
BREECH X EMPIRE
Introducing the Men’s Breech and the Women’s Empire Hi Wr
FALL IS BACK IN ACTION
Return of the boots – The women’s Empire Hi WR
RETURN OF DA BOOTS
Return of the boots – Introducing The Men’s Zeolite Mid
Legendary LUGZ boots and shoes
This is what we do best
Boots, sneakers, and casual shoes that will inspire you to #WalkWithUs.
Trendy, casual shoes to take your aesthetic to street style chic.
Discover our hardy work boots for men and women, powered by exclusive Lugz pro-tech technology.
Elevate your littles’ style with pint-sized styles for toddler, preschool, and grade-school kiddos.
A brand with historic partnerships
A brief description can go here about the Lugz collaborations thoughtout the years-