WE LOVE OUR ENDORSERS – BUT OUR FIRST ONE IS ALWAYS THE SPECIAL ONE!
In our 20th year celebrating Lugz, we have to look back to the great endorsers we have had over the years, an unbelievable list of great artists. Lugz actually was one of the first brands that promoted Hip Hop Artists. For those of you who have followed Lugz – you know this great list kicked off with the Green Eyed Bandit himself – Erick Sermon…the “E” in EPMD.
(Trivia Question – how many of you followed EPMD to remember what that stands for?)
We started working with Erick the same way we have worked with all of our Hip Hop Endorsers – they wore Lugz, they liked Lugz – so they endorsed Lugz. Erick would come up to our offices, with a few of his Def Squad boys – yes, this included Redman and Keith Murray who later on joined the list of Lugz Endorsers. He’d sit and pick out what he liked – and of course he’d want to “re-design” and change what he didn’t.
The day of the shoot, he put on his Lugz Boots, his Lugz Apparel and we headed out to Brooklyn. 8 hours later, several changes, we came out with some dope print ads. Everyone was listening to radio back then – so Erick also did some cool radio spots for Lugz. We did most of our photo shoots on the streets – we were Built for the Streets back in 1993 and we are still Built for the Streets 20 years later in 2013.
By the way – the trivia answer is “Erick and Parrish Making Dollars”.