They say that “Time” is the most precious thing a person has and it seems watchmaker Hublot seconds that notion with its introduction of the “LaFerrari” masterpiece with a price tag of $300,000 USD. Now I personally haven’t owned a watch since the introduction of the Motorolla Startac Cellphone(Remember those) which conveniently gave me date and time…So although I’m in no position to gage the cost of a good time piece, I’m also positive that other wrist wearers have not yet evolved to paying for a watch the price of a 4 year ivy league education. ..at least not those of us who only need a watch to tell time. While this watch was clearly designed for those who have money to burn, the idea still begs the question “Who would really throw away $300k on a piece of plastic? Now clearly, this watch is not made of plastic…it’s made from black PVD titanium to be exact. It was also developed in technical and design terms entirely parallel with the car …Yeah…it’s like wearing the Ferrari on your hand.
The watch is finely wrought in terms of shape, featuring a complex shaped sapphire crystal clearly reminiscent of the car’s outline, as well as an open case-back. The time-setting crown is positioned under the case and both are completely integrated into the design therefore practically invisible. Add to that the Hour/ minute/seconds anodized aluminum cylinders SuperLuminova indicators, suspended vertical Tourbillon and a whopping 50 day power reserve(Historical). This is the type of watch that would make James Bond Blush but even he may not be able to get his hands on one…with only a super-limited 50 being made. Is it impressive enough to warrant the price tag? I’m sure in someone’s eyes it does…otherwise it would not have passed the cutting room floor…but would I purchase one if I had the money to blow? I’ll take “No” for $200 Alex!
