So we know how the name Lugz came about – and what the first print ad looked like (Peep How it All Started); but do you know when we really knew we had a great product?
We had a couple of styles of great boots – a pair of jeans, a flannel shirt, a vest and a few hats. Before beginning our relationship with our amazing list of endorsers, as we went to press with our first print ad, we were ready to get the product out to the movers and shakers. We always loved music – but everyone loved a good tv show too. Remember it was 1993 – so think back to what was happening on tv: The Arsenio Hall Show, Fresh Prince of Belair, Martin Show, and who could forget In Living Color.
So the product was sent out – and within days, Arsenio Hall was doing his “Woof” pumps wearing a fresh pair of Lugz, Lugz Jeans and Lugz Flannel Shirt. Speaking of Fresh – not too long after that, the Prince himself was wearing it in Bel Aire. Followed by Martin and In Living Color. The Wayan Brothers began supporting us – continued to their own show a few years later – as well as into their movie projects. Jamie Foxx also followed suit. This was only the beginning! Much more to come……
How many Urban Footwear Brands can say they have been present for 20 years? Pretty cool that we can say we are getting ready to enter into our 20th year!
Back in early 1993, we were all getting ready for the launch of this new brand — at that time we were all using the full name, N.Y. Lug Company. Such buzz in the office, and excitement. We were planning to release two styles of boots, along with a pair of jeans, a flannel shirt and some hats.
As we started taking the boots out to get some feedback from kids â€“ the big question was “where did the name come from”.
The first boot was a logger soled boot — with a “lug” sole. We are a New York based company. We are New York Lug Company!
But the kids didn’t want to say the whole name. As we spoke to kids in the New York area, they started calling it “NY Lugs” — Outside of the New York area, they went a step further and just saying “Lugs”. As a fashion company, “Lugs” was so generic. We didn’t just want to be an “outsole”— we wanted the name to reflect more. So we took it to the next level giving it our own style, and NY Lug Company became known as LUGZ.
Anyone remember this first print ad from 1993 — featured in the Source Magazine?
Check back as we remember the first Endorsers of Lugz — as we share some of the “behind the brand” with you.