BEHIND THE BRAND – PART 6

Posted by DnG on May 16, 2013 by DnG

Who remembers our grunge loving character LOU from the early years of Lugz?

LOU AFTER A NIGHT IN THE MASH PIT

Lou was always in some sort of trouble – whether it was watching Killerbands, eating Corndogs or stomping on Prom Queens. One thing was for certain – he did Love his Lugz! And it was always an adventure hearing what he was up to.

Here are some of the “Best of Lou” radio spots. You judge for yourself!

1994 – Can’t Get in w/Homeboy Jeff http://www.lugz.com/history/1994/1/

1994 – Killerband http://www.lugz.com/history/1994/2/

1994 – Lou’s lil brother is a dork no more! http://www.lugz.com/history/1994/3/

1994 – Catch Lou reminiscing about “Venus in Leather”! http://www.lugz.com/history/1994/9/

1995 – How much Lou loves Lugz! http://www.lugz.com/history/1995/1/

1995 – Lou gets a new tattoo - http://www.lugz.com/history/1995/3/

1996 – Keep the healthy granola; Lou prefers Corn Dogs – http://www.lugz.com/history/1996/3/

1996 – Space Cadet Lou, back from Uranus – http://www.lugz.com/history/1996/9/

BEHIND THE BRAND – PART 5

Posted by DnG on March 14, 2013 by DnG

Who remembers the animated series that Lugz was a part of – way back in 2000?

FORTY AND SHORTY! If this hasn’t jogged your memory…let’s re-introduce them:

Forty and Shorty were two 13-year old misfit friends, one black and one white, who lived across the street from each other. One in the ghetto and the other in a trailer park. Week to week on this animated webisode, you witnessed their adventures and were introduced to “unique” family members.

This was a great project to be a part of. We got to work with the amazing actor/producer Claude Brooks, who Co-Created and Executive Produced the web series as well as being the voice of Forty!

WATCH IT HERE!

Yes, Forty is rocking his Lugz!

BEHIND THE BRAND – PART 4

Posted by DnG on February 21, 2013 by DnG

As we reminisce about the last 20 years of the brand – one of the things that we think about, and are proud to share with you, is the amount of films that Lugz has been involved in. We have had some great friendships and working relationships with some of the best Directors, Producers, Actors and of course, the Wardrobe Stylists. So many films we have been invited to; our list still impresses us!

I’ve selected a few of my favorite to share with you –

HE GOT GAME – A Spike Lee Film – Who wasn’t rooting for Jesus Shuttleworth? A son of a convicted fellon, with so much talent on the court. The problem is that his father had one thing on his mind – get Jesus to sign with a big state college and receive a reduced sentence. Check out Ray Allen sporting his Lugz Shirt!

THE CORNER – 6 part HBO MINI-SERIES - A year in the life of an inner city neighborhood – a true story showing a family living in poverity amid open-air drug markets in West Baltimore. This was difficult watching their struggles with little light at the end of the tunnel. Charles Dutton did an amazing job capturing every gritty detail – and we thank him for allowing us to be a part of this film.

ME MYSELF AND IRENE – On a much lighter note – how funny is Jim Carrey?! Playing a Rhode Island State Trooper with multi-personalities – who just loves his boys! Check out our friend Anthony Anderson wearing his blue zip up Lugz Shirt.

THE NEPHEW - A young bi-racial American travels to Ireland following the death of his mother, to meet her family. The young star – is Hill Harper. You can see him sporting several Lugz Apparel pieces.

NOTORIOUS – The story of the late, great Christopher Wallace – aka Notorious B.I.G. We were very fortunate that we had the opportunity to work with Biggie – and were honored to be included in the film.

BEHIND THE BRAND – PART 3

Posted by DnG on January 31, 2013 by DnG

WE LOVE OUR ENDORSERS – BUT OUR FIRST ONE IS ALWAYS THE SPECIAL ONE!

In our 20^th year celebrating Lugz, we have to look back to the great endorsers we have had over the years, an unbelievable list of great artists. Lugz actually was one of the first brands that promoted Hip Hop Artists. For those of you who have followed Lugz – you know this great list kicked off with the Green Eyed Bandit himself – Erick Sermon…the “E” in EPMD.

(Trivia Question – how many of you followed EPMD to remember what that stands for?)

We started working with Erick the same way we have worked with all of our Hip Hop Endorsers – they wore Lugz, they liked Lugz – so they endorsed Lugz. Erick would come up to our offices, with a few of his Def Squad boys – yes, this included Redman and Keith Murray who later on joined the list of Lugz Endorsers. He’d sit and pick out what he liked – and of course he’d want to “re-design” and change what he didn’t.

The day of the shoot, he put on his Lugz Boots, his Lugz Apparel and we headed out to Brooklyn. 8 hours later, several changes, we came out with some dope print ads. Everyone was listening to radio back then – so Erick also did some cool radio spots for Lugz. We did most of our photo shoots on the streets – we were Built for the Streets back in 1993 and we are still Built for the Streets 20 years later in 2013.

By the way – the trivia answer is “Erick and Parrish Making Dollars”.

90′s Nostalgia Video by Microsoft

Posted by AB on January 24, 2013 by AB

Microsoft put out this great piece of content to help us reminisce about growing up in the 90′s (just like they did). It really was a nice trip down memory lane for people like me, who really lived it all at that time. I like how they brought things full circle as they are desperately trying to win back marketshare for their Internet Explorer Product(s)!

Mashable picked it up and helped propel it to super viral status today and we thought we would share it along with their commentary for you! Just CLICK The Troll and enjoy!

Throwback Thursday: The Carlton Dance

Posted by AB on January 24, 2013 by AB

There might not be a more iconic show from the 1990′s than The Fresh Prince of Bel-Air. Not only did this show help really launch the career of one of the world’s best actors in Will Smith, but it also helped bring black and white audiences together for a show that both could really enjoy and relate to. It was an even cooler, younger “The Cosby Show” and featured a famous rapper as the lead character, making it more of a first of its’ kind.

One of the most famous characters from the show was Carlton, the preppy cousin who grew up in Bel-Air. On the show he launched a very viral popular culture meme (before memes really even existed at least online) with his infamous Carlton Dance.

If you ever watched the show it is an all time classic and I just felt compelled to share on this TBT (Throwback Thursday) Enjoy!

WATCH HERE

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